Internet Banners
Nowadays, web banners are considered as a continent that can reach any customer in any place with the lowest price effectively.
Companies around the world are going through the world wide web to use it as a tool to gain customers and to increase their shares or profits, all this is done by using the web banner or the banner Ads.
Web banners have a specified shape and pixel size that characterize it on the most familiar sites that people from different generations tend to visit them on a daily basis, e.g. www.maannews.net , where most of small and large companies advertise their products and services by uploading banners on one of the site’s corners by paying a simple fees on annual basis to show their Ads for the daily millions of visitors over the site with no additional any kind of costs.
There are two types of web banner Ads as each plays the role that the company tend to accomplish its goals and objectives by using them. Dynamic banner Ads are created in animated shape as a flash format with high contrast of colors to attract the customer attention, and it should contain the information or image that gives the idea of the Ads which will make the customer curious and interested to go on and click through the banner as customer believes there will be a replied benefit at the end of the banner’s track. The other type of web banner is the static banner Ads which is the opposite of the dynamic banner Ads. These Ads tend to be just a single image or slogan or a line of text. These are mainly used on business websites and often blend in well with the color scheme or surrounding environment of the site. Those two types of web banners have several objectives that companies tend to go through, ideally customer visiting the publisher site which is the web site that posts the banner Ads, will click on the banner and go to the advertiser’s site; then in this way the advertiser brought a visitor by the banner published. Clearly it is all depending on the design and the effectiveness of the banner which will market itself till the end of the selling process. A customer buying the product or the service after clicking the banner is considered as a real and additional success.
Advertisers make some mistakes in advertising their products when putting a web banner. It is well known that banners which are highly noticeable are not encouraged, customers tend to ignore such banners, “very loud banners”. Avoid putting the banner with the image that expresses a product that is actually out of inventory, “misleading mistake”. Avoid putting banner ads on sites randomly, choose sites that advertise a niche marketing products, “customer tend to compare products’ features”.
Finally, these tips give the banner the characteristics of cost efficient as it reaches millions of customers with the lowest price, brand recognition as banner ads are very productive in helping companies gain recognition by always being visible to the target audience. Targeted traffic ;banner ads bring in targeted visitors to learn about the products and services, and easy to track; it will be easy to track page views, click-through rates, number of clicks and cost-per-sale, to be able to determine your ads’ effectiveness as well as which web sites are producing the most visitors to your website.
References:
How Banner Ads Work, Tom Harris. Available from:
Types of web banners. Available from:
Advantages of Banner Advertising,2010.Available from:
A Few Banner-Advertising Mistakes to Avoid,2011..Available from:
{Jan 24, 2011}
Done By:
Suhaila Ajrab
Nowadays, web banners are considered as a continent that can reach any customer in any place with the lowest price effectively.
Companies around the world are going through the world wide web to use it as a tool to gain customers and to increase their shares or profits, all this is done by using the web banner or the banner Ads.
Web banners have a specified shape and pixel size that characterize it on the most familiar sites that people from different generations tend to visit them on a daily basis, e.g. www.maannews.net , where most of small and large companies advertise their products and services by uploading banners on one of the site’s corners by paying a simple fees on annual basis to show their Ads for the daily millions of visitors over the site with no additional any kind of costs.
There are two types of web banner Ads as each plays the role that the company tend to accomplish its goals and objectives by using them. Dynamic banner Ads are created in animated shape as a flash format with high contrast of colors to attract the customer attention, and it should contain the information or image that gives the idea of the Ads which will make the customer curious and interested to go on and click through the banner as customer believes there will be a replied benefit at the end of the banner’s track. The other type of web banner is the static banner Ads which is the opposite of the dynamic banner Ads. These Ads tend to be just a single image or slogan or a line of text. These are mainly used on business websites and often blend in well with the color scheme or surrounding environment of the site. Those two types of web banners have several objectives that companies tend to go through, ideally customer visiting the publisher site which is the web site that posts the banner Ads, will click on the banner and go to the advertiser’s site; then in this way the advertiser brought a visitor by the banner published. Clearly it is all depending on the design and the effectiveness of the banner which will market itself till the end of the selling process. A customer buying the product or the service after clicking the banner is considered as a real and additional success.
Advertisers make some mistakes in advertising their products when putting a web banner. It is well known that banners which are highly noticeable are not encouraged, customers tend to ignore such banners, “very loud banners”. Avoid putting the banner with the image that expresses a product that is actually out of inventory, “misleading mistake”. Avoid putting banner ads on sites randomly, choose sites that advertise a niche marketing products, “customer tend to compare products’ features”.
Finally, these tips give the banner the characteristics of cost efficient as it reaches millions of customers with the lowest price, brand recognition as banner ads are very productive in helping companies gain recognition by always being visible to the target audience. Targeted traffic ;banner ads bring in targeted visitors to learn about the products and services, and easy to track; it will be easy to track page views, click-through rates, number of clicks and cost-per-sale, to be able to determine your ads’ effectiveness as well as which web sites are producing the most visitors to your website.
References:
How Banner Ads Work, Tom Harris. Available from:
Types of web banners. Available from:
Advantages of Banner Advertising,2010.Available from:
A Few Banner-Advertising Mistakes to Avoid,2011..Available from:
Done By:
Suhaila Ajrab
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