Internet Banners by Amira Alfwagreh

Internet Banner Ads

    Internet advertising engaged in one of the best sources that help to increase income for online business, and it becomes common to use internet ads by most of the successful companies in the world, and one of the best forms of advertising that helps in making good money is banner advertising.

     A banner is a graphic image that is displayed on a high traffic websites to catch the attention of a targeted audience. By using banner advertising you can advertises product or services, you can also use it to share your ideas on a certain topic.. (Dave Kristula1996)

     There are two ways in which we can see banner advertising: common banner ads and medallion Ads. A common banner ad is the most general banner ads which we can see it on the top of the page when the page downloads. The other way is medallion ads and this one is newer and widespread and we can see them on the side of web page.

     According to Dave Kristula the writer of the article on the website (www.dave.com) there are different types of banner advertising: Banner Exchange, which is the most general banner ads where you place a banner on your site, Cost per Impression, pay per click and Keyword Banner Advertising .These types of banner advertising helps you to promote your company, your products, your services and helps you to know how many times your banner ads is displayed and how you want to be charged for your advertising. (Stardesigns.net 2000)

      There are two objectives of banner advertising. The first one is known as branding in which banner may affect your buying decision even if you don’t want to buy this special type and the second people who put the banners on the sites help the visitors to click through the banner and go to the website and may also buy something if they like the product and this make a revenue.

     We can all make banner advertising and this is something great, but when we decide to make banner ads we have to pay attention to many things. A banner must be clear and strong to attract the visitors. Also we have to decide where to put the banner to let many people see it. Usually people who do banner ads put it on websites which are relevant to their Website. Moreover, we should avoid using high resolution colors which make it loads slowly and people usually don't like to wait if it needs long time to download. (HowTuffWorks1998-2011)

       Finally, banner advertising is the best form of advertising which help us to be successful people. It is interesting and everyone can do his own banner for his own specific purpose. If it is implemented appropriately, it will double profit.

Reference:

1) Dave Kristula1996.Available from(http://www.davesite.com/internet/webads.shtml).[22-feb-11]


2) Stardesigns.net 2000.Available from(http://www.stardesigns.net/rbanners.html 3)http://theprodesigner.com/banner-ads/what-are-the-objectives-of-banner-4)ads/HowStuffWorks 1998-2011.Available from (http://computer.howstuffworks.com/banner-ad9.htm) [22-feb-11]