Flickr offers two types of accounts: Free and Pro. Free account users are allowed to upload 300 MB of images a month and 2 videos. They can also contribute to a maximum of 10 photo pools. If a free account is inactive for 90 consecutive days, Flickr reserves the right to delete it. For a free account, no one can access the original file. However, Pro accounts allow users to upload an unlimited number of images and videos every month and receive unlimited bandwidth and storage. Pro account users receive ad-free browsing and have access to account statistics.
The old adage about a picture being worth 1,000 words is really true in marketing. Flickr is quickly becoming a popular online marketing tool for it allows creative agencies to market their products through a visually appealing medium. It can help you generate traffic to your website and ensure that your website ranks higher on the major search engines like Google, Yahoo, and Bing too. According to Nielsen or NetRatings, “Flickr is the fastest-growing photo sharing site on the web. It is the 7th most trafficked social media site overall.” When you use Flickr to market your products you must be sure to tag each with relevant keywords. The more your photo ties in with current, hot topics, the more the keywords in the title, tags, and description will drive traffic. However, marketing on flickr might not work for all kinds of businesses but giving it a try will not be harmful.
It is important that you do not send spam mails on Flickr. According to Flickr Terms “you cannot upload, post, email, transmit or otherwise make available any unsolicited or unauthorized advertising, promotional materials, junk mail, spam, chain letters, pyramid schemes, or any other form of solicitation, except in those areas (such as shopping) that are designated for such purpose”. It is always good to know about their terms and start being creative on Flickr. By this, I mean the following:
1- Comment on other photos you like, whether they’re related to your business or not.
2- Add great photos to your “Favorites” list.
3- Take part in discussions in your groups (but avoid the hard-sell tactics).
Remember that every time you do one of these things, your screen name will show with your comment, with your discussion posts, etc. And if your screen name is your URL, that’s free advertising.
Finally, after we wrote about Flickr, we know that Flickr can be used to advertise and market goods and services without paying money, through uploading their images and also upload videos for presentations. However, we must not use hard sell method through sending spam and junk mails, which will negatively affect prospects.
References
• Alka Shakya, Marketing on Flickr. Available from:
• Michelle Crossley, Using Flickr as an Online Marketing Tool. Available from:
• Matt McGee, Small Business Search Marketing. Available from:
• Sean Rasmussen, Using Flickr For Internet Marketing. Available from:
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