Blog is a type of a website which is published by either an individual or group of individuals. It can also be defined as personal journals or diaries that are updated frequently. Moreover, it enables visitors to leave comments and messages on all sorts of topics depending on the interest of the blogger.
(Saksham Talwar 2010) There are several types of blogs:
• Personal blogs: This is the most common and popular type of blogs. Many individuals maintain blogs to keep a track o their life. Personal blogs are updated with the individuals’ day to day activities.
• Company blogs: Various companies have a blog that keep people updated about the company’s activities, progress and goals. The blog updates are about the things that are happening in the company.
• General blogs: They are one in which the writer publishes content related to any niches. Unlike personal blogs, these blogs don’t include personal or life updates.
According to Misty Belardo there are other types of blogs:
• “Travel and cultural blogs: This type of blogs is perfect for those writers who love to chronicle their journeys. Moreover, this kind of blogs enables travelers to upload their photos and map their trips as well as meet other travelers.
• Fashion and Lifestyle blogs: Fashion is a multi-million dollar business all over the world. People look for trends and one way for them to follow a trend is via fashion and lifestyle blogs. Nowadays, people always check out recommendations from bloggers or the fashion and lifestyle themed sites before they even leave the house to go on a shopping spree.”
Blogs are used enormously by companies because of its many advantages in business; here are some advantages of establishing and maintaining a business blog:
(Matt Jackson 2003)
• “Quick and easy: A blog is simple to set up and easy to use by the company
• Inexpensive Setup: To integrate a blog into the page of your site costs little, since someone within your organization can usually do it.
• Provides Easy Access To Company News.
• Appear Accessible: A blog makes you more approachable especially if you allow freedom for all your visitors to post comments.
• Brand Awareness: A blog gives you the opportunity to mention your company name and ensure that your readers think of you.
• Relationship Building: As the blog enables you to speak more freely and in an informal way to the customers, they have the potential to help the organization develops stronger relationships and brand loyalty with its customers.
• Reduce Calls And Emails.
• A positive way of getting feedback.”
Finally, blogs are social networks that people benefit from in many fields. People can use them for entertainment and communicate with others, or they can be used to get information about different topics. Furthermore, businesses can use blogs as a marketing tool to promote their activities and some can use blogs to gain revenue by adding ads in their blog.
Saksham Talwar, Types Of Blogs,2010. Available from:
< http://www.bloggingjunction.com/4-types-of-blogs/>. [12/2/2011].
Misty Belardo, The 5 Types of Blogs
Which One Suits You Best?. Available from:
Matt Jackson, 10 Big Benefits Of A Busy Business Blog (And How To take Advantage), 2003. Available from:
< http://www.webreference.com/authoring/bus_blog/ >. [17/2/2011].
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