Thursday, March 3, 2011

Component of E-Business Site By Isra Abu Srour

Component Of E-Business Site
 
Introduction:

“Many of your competitors are already doing business through the Internet. You read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment for the businesses that sells to other businesses or B2B, as it is called, is escalating even in a better pace. Naturally, at one point, you too decide that you need to have a piece of this action! But, what are the main characteristics of a good e-commerce site that you must consider even before you build one? A small research will show that there are numerous choices for you to make your business presence online. In fact, you can be overwhelmed with all the possibilities that are available on the Internet to build an e-commerce website. However, it is important to plan your website before even shop around for tools to build your site. There are some basic components that all e-commerce sites include, such as product or service description pages, a shopping cart - so that buyers can select and keep items from your product list till they generate a purchase order or an invoice, a payment mechanism – so that buyers can pay for your products online or offline”. By Nowshade Kabir ©Rusbiz.com

"Now that we know what is wrong with a bad ecommerce website we can create a good ecommerce website by carrying out a few simple steps during the initial design process of your ecommerce site, according to Microedge website.
1-Product information: Display as much relevant information about the product as you can. Some websites only display a single line of text relating to the product. Ideally you want to see all the different options and sizes and specifications relating to the product. If there is an overload of information this can be tabbed so the customer can click on the specification they are looking for. Plus again this is great for your search engine positioning.
2- Website Security and confidence. When a customer enters in their personal details and credit card number this needs to be carried out under SSL (Secure Socket Layer) or https. Often a pop up will appear in the browser window to let the customer know they are in a secure area along with the padlock. Another point on ecommerce is the web design and the quality of the web site design.
3-Show larger images in the same window. If you have larger product images show them to your customer, even alternative views of the product. Often customers need to see the back of products. Your customer is thinking of lots of questions before making that purchase, so show them everything you have to offer.
4-Ensure the buying process is easy. Do not force the customer to login to make a purchase. This is bad practice unless it is a membership site. A customer does not want to say “Where they heard about your site”, or even tick that box to receive spam email. They need an instant confirmation email of the product purchased and if possible delivery details.
5-Guarantees: As money back guarantees are becoming increasingly common on online sales you should consider prominently posting your money back guarantee on you website. Be sure to make your money back guarantee generous! Customers are becoming pickier on this issue."

"There are definitely several positive and negative opportunities that ecommerce has brought on in the past couple years.  Globalization is an important aspect of ecommerce, as it is a result of online communications.  As a frequent online shopper, I can attest to the fact that ecommerce is very convenient and simple,"cct260 website
Once you know how to handle all the above mentioned aspects, go ahead and look for a great tool to build your dream e-commerce website and make money online!




References:

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