Blogs by Maryam Sulieman

 Technology evolves day after day and becomes an important need in all sides of our life and one of these sides is business which depends heavily on technology and what it offers of facilities, and one of these important technologies is blogs which play a major role in building a successful business.

The word blog means web log, it is an online diary by using this diary you can share your ideas and all kinds of information weather it is text, pictures, videos, music and games. People who were interested in the content of your site would register to receive your blog; they can read your blog and leave comments for you. (Blurtit 2007-2010)

According to Melissa Smich the writer of the article on the website (myhosting.com) there are ten different types of blogs: Cultural Blog which discusses everything about theater, arts, music and other popular culture. Business Blog which talks about business related topics and stock markets. Personal Blog which is the most common blog used in the net. The majority of the people use this blog to generate directly the income or drive traffic to other websites. And there are topic, collaborative, science, eclectic, directory, educational and forum blog. (SoftCom Inc2010)

There are several ways to build a new blog and these are through Blogger and Word press. Blogger belongs to Google. Blogger is not run from your own website, but from a site provided by Google, although you can provide a link from your website to your blog page. The other way is Wordpress; you have two options with Word press which is what distinguishes it from Blogger. You can have it hosted on the Word press website, and you can download the software to your own website, whatever the way you use you should to know that both ways are free. (Boutell.com 1994-2011)

 Blogs can benefit your business greatly; it can be a good way for building successful relationship with your customers. The links create a dynamic environment in which one posting can generate a number of responses from other bloggers. Blogs are also a perfect tool for word-of-mouth marketing. It can also be a useful marketing research method for companies when they see the comments on their blogs and use these comment to correct any mistakes in their products. Moreover blogs are ways to make money and generate profit, people can use their own blog to put advertisement for other people or companies and take money for that. All previous benefits for blogs make us recognizing the important of blogs and make us think carefully about our blogs and how to manage them in a good way that supports our business. (Crown copyright 2011)

 Finally, blogs are useful technology we should know how to use it to be successful people, there are no secrets about blogs and they are not sophisticated and all it takes is the knowledge of how to use them and a bit of intelligence and common sense.

Reference:

1-Blurtit2007-2010.Available from: (http://www.blurtit.com/q900995.html

2- SoftCom Inc2010.Available from: (http://myhosting.com/blog/2010/04/types-blogs-2/

3- Boutell.com 1994-2011.Available from: http://www.boutell.com/newfaq/creating/cblog.html

4- Crown copyright 2011.Available from: http://www.businesslink.gov.uk/bdotg/action/ detail? Itemld =5000686558&site=181& type=RESOURCES

5- Rottberg, Jill2008, Blogging, Polity Press, United Kingdome.