Bethlehem University Marketing Students Wrap Up Google Adwords Campaigns

Marketing students taking E-Business course in the spring 2011 semester were enrolled through the registration of the Business Administration lecturer Ms. Nadira Alaraj, in the Global Google Online Marketing Challenge Competition.  The online marketing competition gives the students practical experience through marketing an online campaign, using Google Adwords for real businesses. Google Adwords, as illustrated in Fig. 1 below, as those ads are triggered by the keywords of user’s search terms and appears to the right of the screen of the search results on Google search engine.

Upon realizing of the importance of this opportunity Ms. Nadira Alaraj introduced the online marketing concept to the E-Business course which is offered to the minor marketing students.  The students formed 11 teams and each team received US $200 in their Adwords account to conduct their marketing campaign to their client.  One of the teams is seen, to the right, showing their work with Ms. Nadira. The students are Jessica Salameh, Ramzy Zreineh Firas Nofal. The following clients’ website Beit Jala Pharmaceutical, Caritas Baby Hospital, Carsales.ps, Dar Al-Kalima College, EnglishPal, Kattan Training, Murad Investment Tourism Resort, Nativity Bells Hotel, PalDemocracy, Sima Café, Sharikat Gargour Al-Tijariyyah, got an average of 1,700 visitors during the 21 days of the campaign period. 

This unique experience is a win-win situation for all stakeholders allowing students to learn how to write a consultant report for clients on the outcomes of their online marketing campaigns. Clients, for their part, got free online advertisement for their websites and experienced the benefit of improving their website content and interface and even Google got the advantage of spreading the awareness of one of its services to this region.

Fig. 1 The ad of one of the teams whose client was Beit Jala Pharmaceutical.

E auction by nader abu hadeed

E-Auction

"What is an e-Auction?

E-Auctions had different uses. It can be used in business market where the goods and services sold are valuable (like art) or when their real price can't be easily determined. Big organizations also used it the procurement organizations like councils and municipalities. Also, it is used for car sales market for used and classical cars.

How does e-Auction work?

The goal of an auction is to find a perfect price for the goods by connecting buyers who need them the most, with sellers, who need to make profit. You can make the bidding process electronically using special software or website.

What are benefits of e-Auctions?

E-Auction benefits the user of negotiation of contracts between suppliers and buyers in less time and cost process.   Conducting with contract negotiations live in the internet, the process is faster than the normal negotiation process, and as a result the bidding process cycle is significantly reduced it save over 30% in time and therefore cost of process. The main benefits of eauciton are as follows:

1.     Paper elimination and long time processes

2.     Negotiation is shorter

3.     Money procurement is perfect

4.     Transparency of the contract increased award process

What are the main costs of E-auction?

E-Auction requires must prepare product details specification; where completion about the price only, it is very important inform a clear product specification and service as it will help bidders and suppliers in their bidding. Also, some organization must involve in suppliers with o recruiting – in taking part in electronic e- auctions some suppliers are not experienced and therefore may not be immediately willing to join in.  Also it is costly of training suppliers how to use software or website.

it may requires, organization to  pre-selecting the suppliers In addition in a full tendering process so that all the suppliers are acceptable of taking part in the auction and have the ability of delivering pricing  or supplying in e-auction

When to Use e-Auction?

In general, e-auction should be used either when buyer have full information about the goods that advertised under auction and the completion are for perfect price and when fair value for that good can’t be known. Some entities put a base price (minimum price that you must bid above) so all prices must be above based price. In procurement of goods e-Auction can be used when buying an undifferentiated products when similar products or product specification are the same and available and the competition is on price. Where value is determinate by the technical proposal there are others used for Auction bid prices is not the main issue when companies seek the best value solution for the solution offered and the price.

As a conclusion we can notice that our time limited direct us of using the E auction that make our information of goods and services about price or specification is much wider and taking the decision wiser with the best price that we can get".

Resources: www.mjunction.in , http://www.idea.gov.uk